Pre-order · Special author copies
Born From Us
AI Is the Mirror.
The Decision Is Still Yours.
AI is not a stranger, and it isn't a god. It's a mirror. And the work was never about the machine. An honest guide for the people who have to make the call.
Every business leader is expected to have a point of view on artificial intelligence, and most are working from a mix of hype, fear, and half-understood headlines. Born From Us cuts through both the utopian and doomsday narratives to explain what AI actually is, where it genuinely changes the game, and where it doesn't.
Includes a special author note inside your copy.
A special saving for early readers.
A personal touch for your bookshelf.
A message from an author to you.
Watch the book video
Take a closer look
at Born From Us.
Watch the video, then explore the ideas, questions, and human stories behind the book.
The human side of artificial intelligence
We taught AI what it knows.
What did it learn about us?
Behind every confident answer are data, assumptions, and choices made by people. Born From Us helps you see that human story clearly, so you can ask better questions and make more considered decisions.
What is it doing?
What is it reflecting?
Who's responsible when it's wrong?
These are the three questions that survive every room.
For leaders, professionals, and curious minds. Written in plain language, with examples from organisations, healthcare, and everyday life.
Inside the book
From understanding AI
to using it wisely.
Five parts connect the technology to the people, processes, and responsibilities around it. Open each theme to explore the journey.
With a foreword by Professor D. V. R. Seshadri.
Part OneWhat AI Actually IsChapters 1–6
1. AI Is Not God. It Was Born From Us
It reasons in patterns because we handed it our patterns.
2. Stop Calling It “AI”: The Machines Wearing One Name
Four machines wear one name, and you’re governing the wrong one.
3. When You Train Something, You Don’t Always Get What You Trained For
Evolution wanted survival. It got ice cream. Goal and behavior drift apart.
4. A Bad Process, Now at the Speed of Light
Amplify a weak process and you get a catastrophe with excellent uptime.
5. The Determinism We Never Actually Had
The determinism we thought we had was never really there.
6. Garbage Context, Confident Answer
The answer is only as good as the context you build around the question.
Part TwoThe Human in the PictureChapters 7–13
7. The Fastest Way to Get Dumber
Let something else be smart for you, and you lose the muscle that made the answer.
8. Kicking Away the Ladder
The tool hands juniors the top rung and none of the climb that built judgment.
9. You Don’t Know Your Own Domain, and You Think AI Will
You thought you had a standard. You had a vibe. AI gives you the exam.
10. The Double Standard We Never Named
The double standard we judge by, and never named.
11. “Human in the Loop”: There Was Never Just One
Give one draft to four experts and you get four standards.
12. Children of the Magenta Line
Aviation learned it first, with lives attached: pilots who forgot flying was their job.
13. Nobody Signed Up to Be the Babysitter
Oversight decays into rubber-stamping unless you design it to mean something.
Part ThreeTrust, Evidence, and OwnershipChapters 14–18
14. The Rumor Outruns the Rollout
What people believe it does travels faster than what it actually does.
15. Failure Is Not the Same as Unproven Success
We bury capable systems and call it proof they never worked.
16. Everybody Owns a Piece. Nobody Owns the Outcome.
Until a name is the answer, you have four guarded boxes, not an initiative.
17. The Irony of Evals: One System Grading Another
To know if an AI is any good, we use other AIs to grade it.
18. Broccoli on the Pizza: Why Transparency Isn’t a Binder
The broccoli is easiest to miss on the pizza that looks perfect from the top.
Part FourBuilding Something RealChapters 19–21
19. Quick Build, Unending Fixes
Skipping the engineering is like skipping the pregnancy. The demo is only the ultrasound.
20. Where It Actually Shines
Held to everything this book asks for, it’s the sharpest colleague the work has had.
21. Your Data Is Your Problem, Not AI’s
Data isn’t a substance you pour in. It’s a pile of decisions nobody remembers making.
Part FiveThe Guardrails Nobody SeesChapters 22–25
22. Correct Is Not the Same As Useful
A model can answer its question perfectly and still change nothing in the world.
23. Design Is Governance
The decisions that make a system safe were made long before any review board saw it.
24. Some Decisions Can’t Be Learned
Precedent is a record, not a license. Some judgment only ever gets lived through.
25. Finally, Some Decisions Can’t Be Undone
The power was never the problem. The absence of wisdom was.
From the foreword
“These systems are not visitors from another world. They are mirrors. They are born from our data, our processes, our decisions, and our blind spots, and they reflect all of it back to us at a scale no human could manage alone.”
A book to think with.
A special copy to keep.
The special pre-order offer
Your copy.
A little more personal.
Exclusively for pre-orders
- An author-signed bookReceive a special copy with an author's signature.
- A special author noteA thoughtful message included inside your book.
- A saving for ordering earlyEnjoy the 10% pre-order offer on your copy.
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Meet the authors
Two perspectives.
One essential conversation.
Experience in AI, healthcare, and regulatory work comes together around a shared question: how do we use intelligent systems responsibly?
Ritesh Dogra
Enterprise AI · Healthcare technology · Practical innovation
Ritesh Dogra has spent nearly two decades finding what actually works when domain expertise meets an emerging technology, and building the thing that proves it. He founded TalkDoc.AI in 2020, one of the first Made-in-India NLP platforms built for healthcare, built Indegene's GenAI practice into a capability serving a dozen-plus global life sciences clients, and co-founded Alethic Insights in late 2025.
Connect with Ritesh ↗View LinkedIn profile preview
Priya Setty
Regulatory intelligence · Digital health · AI governance
Geethapriya 'Priya' Setty started as a pediatric occupational therapist, watching how children build judgment slowly, through hundreds of small situations rather than by rule. That lens followed her into medical-device regulatory affairs, where she's spent years on global submissions, quality systems, and AI governance and validation in regulated healthcare. She's a Global Regulatory Affairs Manager, MBA, PMP, and RAC-Devices holder, based in San Diego.
Connect with Priya ↗View LinkedIn profile preview
For readers around the world
International editions.
Coming soon on Amazon.
International Amazon purchase links for the paperback and eBook will be added here when available.
Amazon Paperback
International paperback purchase links will be available soon.
Amazon eBook
International Kindle eBook purchase links will be available soon.
Before you pre-order
A few useful answers.
What does the pre-order offer include?
The offer includes 10% off, an author-signed copy, and a special author note inside the book.
Do I need a technical background?
No. The book uses plain language and practical examples to explore AI, human judgment, and responsibility.
How do I reserve my copy?
Choose any pre-order button to open Razorpay, review the order details, and complete your payment.
The decision is still yours.
Begin with a better understanding. Pre-order Born From Us.